I’ve started joining more groups on LinkedIn as part of my marketing strategy for www.aSiteAboutSomething.com. Actually, I should have said “evolving or developing” marketing strategy. It’s near impossible to formulate much of a strategy for promoting an indie artist’s work online other than to keep looking for people who’ll like your work and publicly recommend it to others. It’s all about word of mouth. The especially good thing about LinkedIn is that it’s an opportunity to connect with other knowledgeable people who may be able to give you some fresh insights about a better way to go about things. And some of them may even be willing to help spread the word—just because they “get” what you’re doing and are happy to help. I think it’s an avenue for other indie artists to explore. We’ll have to wait to see if it produces the kind of positive results I’ve gotten doing coattail marketing.
Tags: coattail marketing, indie artist marketing, using LinkedIn for marketing, word of mouth marketing