Last night, my wife and I went to see Young Victoria at our local arts cinema. But before going into the theater, we stopped off at our local bookstore across the street. RJ Julia is a lovely, welcoming shop that regularly attracts authors (famous and not so famous) who come to promote their books. I drifted around looking at all the books on display on the various tables that the publishers pay extra for, all those pretty, colorful, well-designed covers calling, “Look at me. Look at me. For the love of God, look at me; buy me.” All those too easily ignored books with their spines barely showing on the shelves. So many, many books. So many, many authors. All pleading for attention. Overwhelming. And then I thought about my own work up on the web. ‘This is some rough business,’ I thought.